Coles Group Limited SWOT & PESTLE Analysis | SWOT & PESTLE
The mission statement of Coles is to fulfill 'The Coles way', which aims “To give the people of Australia a shop they trust, delivering quality, service and value.” The Coles vision is to 'become the most trusted retailer in Australia and grow long-term shareholder value'. It has a workforce of more than 112,298 team members as of early 2019.